The Honeydrop offering is now closed and is no longer accepting investments.

Honeydrop

From the Bee To The Bottle

Honeydrop

From the Bee To The Bottle

Malibu, CA
Food & Beverage
We make premium cold-pressed Lemonades made with a "drop" of Raw Honey while containing just 4g of sugar & 16 calories per bottle.

$368,215

raised
450
Investors
$17.3M
Valuation
$0.70
Price per Share
$249.20
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$368,215

raised
450
Investors
$17.3M
Valuation
$0.70
Price per Share
$249.20
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on November 27, 2021 and is no longer accepting investments.

Reasons to Invest

Honeydrop’s products are distributed & supported all across the New York tri-state area with the largest premium beverage distributor in the region as well as nationally with warehouse distributors.
Honeydrop is developing multiple innovative shelf-stable products across a number of new categories available to ship via eCommerce & set to launch over the next year.
Honeydrop has built a cult following of celebrity & socially influential fans who continue to organically support us & who we plan to work with across a number of new exciting marketing campaigns to promote brand awareness going forward.

About our hive


From the Bee to the Bottle

Honeydrop is a fun, active lifestyle brand made with the highest quality ingredients with the goal of supporting your healthy lifestyle while trying to leave the planet a better place than how we found it. Honeydrop’s cold-pressed lemonades are never heated, made with just a drop of raw honey, and contain just 4g of sugar & 16 calories per bottle. Our fresh pressed lemons provide Vitamin C in every bottle while our functional ingredients like Turmeric, Passionfruit, Lavender all provide added benefits. Additionally, we support our most important partner, the bee population, by providing funds from every bottle purchased to build new beehives in an effort to fight colony collapse disorder. Bees pollinate 1/3rd of all produce. No bees, no produce, no animals, no humans! Come join our team!

Our Traction


Our products line the shelves of retailers like Whole Foods, Fairway, CVS, and more

We launched Honeydrop in Brooklyn, New York & with the limited capital expanded across the tristate area, opening up chains such as Whole Foods, Fairway, Kings, Shop Right, Citarella, Duane Reade & Walgreens in partnership with a leading beverage distributor. We then began moving into Southern California launching with Erewhon & Lazy Acres Market.  We have realized over $8 million in lifetime sales with over $1.1M in gross revenue coming in 2019 from less than +600 retail locations.


With a strong beachhead in New York, New Jersey, and Connecticut and expanding presence in Southern California, we plan to go deep in these markets and build a strong social following for Honeydrop.

The Market


The lemonade market is expected to grow at 6.8%

The lemonade drinks market is expected to grow 6.8% CAGR from 2020 – 2025 as consumers recognize the benefits that fresh lemons offer such as rich in Vitamin-C without compromising taste. The lemonade market has traditionally been dominated by highly processed brands that use juice concentrates, flavors, and high fructose corn syrup to sweeten their drinks.

(Source 1 & Source 2)

What was once old is now new again as lemonades are poised to be today’s healthier beverage as consumers move away from drinking carbonated soft drinks!

 

Honey consumption also continues to increase as consumers seek alternatives to high fructose corn syrups and white refined sugars and resonate with the benefits of raw honey.

 

Lastly, the benefits of manuka honey and its anti-bacterial properties continue to grow. In FY2017, manuka honey exports from New Zealand soared 41% vs 2016!


How we are different


One of the only cold-pressed lemonades

Our low sugar lemonades are made with a “drop” of the purest raw honey while containing just 4g of sugar per bottle. Unlike highly processed lemonades on the market containing between 30 to 50g of sugar per bottle, Honeydrop uses no preservatives, colors, or added flavoring in our products to provide you the purest functional lemonade found on store shelves today. Additionally, we never heat our products maintaining the highest nutritional value possible.  Many of our competitors claim to be cold-pressed while in fact pasteurizing their liquid.

The Business Model


Blended average of 47% margins and $3.49 MSRP

Not only have we designed and manufactured a product that people love, alongside a mission of sustainability, but our blended average of 47% margins allows us to beat out the competition and reinvest in our business to produce and innovate along new product lines and ideas.


OUR LEADERSHIP


Seasoned veterans of the beverage industry

Our operating team and Board have a combined +50 years of experience working in food and beverage companies such as Frito Lay, PepsiCo, and Anheuser Busch. Our marketing team has significant experience in developing influential content that spans all medium including movies.

 

Why Invest


Invest in Honeydrop and help save our bees

Joining the Honeydrop Team means not only growing a fun and active lifestyle brand but also helping to contribute to important causes including fighting Colony Collapse Disorder, a deadly disease that has decreased the bee population by over 1/3rd. Bees pollinate 1/3rd of all produce including 100% of Almonds and Avocados. Supporting the bee population means you are supporting the future growth of our produce supply chain!

 

In the Press

BevNet

Honeydrop Lemonade Announces New Distribution, Retail Partnerships

Women's Health

Nina’s preferred spirit with pamplemousse La Croix and Honeydrop lemonade (the charcoal and unicorn flavors are her faves)

Offering Summary


Company

:

Honeydrop, Inc.

Corporate Address

:

22660 Pacific Coast Highway, Unit 103, Malibu, CA 90265

Offering Minimum

:

$9,999.50

Offering Maximum

:

$1,069,999.70

Minimum Investment Amount

(per investor)

:

$249.90











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

14,285

Maximum Number of Shares Offered

:

1,528,571

Price per Share

:

$0.70

Pre-Money Valuation

:

$17,269,896.00











Voting Rights of Securities Sold in this Offering

Voting Proxy.  Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Investment Incentives and Bonuses*

Time-Based

Super Early Bird

Invest in the first 48 hours and receive 15% Bonus Shares.

Early Bird

Invest in the first week and receive 10% Bonus Shares.

Friends & Family

Invest in the first two weeks and receive 5% Bonus Shares.

Amount-Based

Tier 1 | $249

Receive a case of Honeydrop lemonade.

Tier 2 | $500

Receive a case of Honeydrop + a Honeydrop t-shirt.

Tier 3 | $1,000

Receive 10% off for life + a case of Honeydrop + a tye die t-shirt.

Tier 4 | $2,500

Receive 5% Bonus Shares + lower tier perks.

Tier 5 | $5,000

Receive 10% Bonus Shares + lower tier perks.

Tier 6 | $10,000

Receive 15% Bonus Shares + lower tier perks.

Tier 7 | $15,000

Receive 20% Bonus Shares + lower tier perks.

Tier 8 | $20,000

Receive 25% Bonus Shares + lower tier perks.

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

Honeydrop, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.70 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $70. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$530,843.00 USD
$641,654.00 USD
Cash And Cash Equivalents
$5,056.00 USD
$44,281.00 USD
Accounts Receivable
$46,402.00 USD
$107,277.00 USD
Short Term Debt
$4,150.00 USD
$12,158.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$418,378.00 USD
$829,515.00 USD
Costs Of Goods Sold
$196,990.00 USD
$441,620.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$199,192.00 USD
-$361,709.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

TODAY IS YOUR LAST CHANCE TO INVEST!

10 days ago

TODAY IS YOUR LAST CHANCE TO INVEST IN HONEYDROP!


LAST CHANCE TO INVEST IN HONEYDROP

10 days ago

LAST CHANCE TO INVEST IN HONEYDROP!

-2021 online sales are up over 500% from last year.

-Honeydrop recently brought on Country Music Star Tyler Rich & actor, Sabina Gadecki Rich as investing partners and strategic advisors to the brand. 

-Launched all new Lip Balm line infused with premium Manuka Honey.

-Launched with MacMahon Farms, a new distribution partner for the New York TriState area.

-Set to launch Wellness Shots infused with Manuka Honey Q1 2022.

-Partnered with a second  co-packing facility to produce lemonades and shots on west coast which will minimize out of stock situations &  cut down on shipping costs.

-Set to launch on Amazon Q1, 2022

Honeydrop is poised for massive growth and with your help we can scale up that much faster.  

Check out the amazing incentives for joining the Honeydrop family and invest today!


3 DAYS LEFT TO INVEST

12 days ago

ONLY 3 DAYS LEFT TO INVEST IN HONEYDROP


2021 ONLINE SALES -BEST YEAR EVER!

17 days ago

Honeydrop’s 2021 online sales numbers are up 527% from this time last year and are now better than 2018, 2019 & 2020 combined!

1 Week LEFT TO INVEST IN HONEYDROP & JOIN US ON THIS AMAZING RIDE! 

Honeydrop, Inc. Announces Partnership With Country Music Star Tyler Rich & Actor Sabina Gadecki

25 days ago

https://www.bevnet.com/news/2021/honeydrop-inc-announces-partnership-with-country-music-star-tyler-rich-actor-sabina-gadecki

Honeydrop, Inc. Announces Partnership with Country Music Star Tyler Rich & Actor Sabina Gadecki

Malibu, CA – November 8th, 2021 – For Immediate Release – Honeydrop, the original cold pressed lemonade company offering consumers the health benefits of raw honey, today announced a new partnership with country music star Tyler Rich and actor Sabina Gadecki. The two are joining the Honeydrop team as investing partners and strategic advisors, helping to grow brand awareness, innovate new products & promote brand initiatives.

 Gadecki and Rich were introduced to Honeydrop in 2018 by longtime friend Lane Cheek, President of the Honeydrop Media Group and they became immediate fans of the products.  This led to an exploration of how to work together to expand the Honeydrop brand across the entertainment media space. “I’m beyond thrilled to welcome Sabina & Tyler to Honeydrop and for the endless creative opportunities we can produce together. They are extremely talented & hard-working individuals who perfectly embody the fun & active spirit of the brand we are building. Getting to work with people I consider family is just the cherry on top,” said Cheek. The partnership comes at a time when Honeydrop is evolving into something new coming out of the pandemic - the company has expanded its internal team as well as introduced new categories in order to offer consumers even more ways to reap the amazing health benefits of raw domestic and manuka honey, including future beverage lines as well as topical beauty products and wellness supplements. 

“For generations, active vocalists & entertainers have used the benefits of raw honey as a secret weapon to keep their voices strong and promote a healthy immune system. We are beyond grateful to have Sabina & Tyler as fans of the brand and for all the amazing insight & support they will provide as advisors to our team going forward.” said Honeydrop CEO Andrew Lorig.  As strategic advisors in Honeydrop, Gadecki and Rich will be deeply involved in brand strategy and the expansion of the company to new markets, advising on product conception and the development of high impact experiential activations.

 “We feel incredibly lucky to become partners in such an amazing company and even better people to create alongside. It’s rare you find a product as great as Honeydrop, that supports a cause beyond its own with every purchase. Animal rescue has always been a huge passion of ours so knowing Honeydrop helps save our bees is really important. Through our initiative “Rich Rescues”, we raise awareness of animals in need, with tour stops.  So, now we can add bees to the list along all those dogs and cats! We are thrilled to be a part of Honeydrop!” Said Rich and Gadecki.

 ABOUT SABINA GADECKI RICH & TYLER RICH:
Sabina Gadecki is an American actor and model who has had major recurring roles and appeared in TV shows such as L.A.’s Finest, Narcos, The Affair and House of Lies.  She has also appeared in films like Entourage & False Positive. Sabina studied International Business & Communication at Fordham University while pursuing a career in modeling and acting in New York City. Tyler Rich is an American country music singer from California signed to Big Machine Record’s The Valory Music Co. His debut album TWO THOUSAND MILES features GOLD-certified “The Difference,” plus Tyler most recently released “Better Than You’re Used To” and “A Little Bit Of You” is out November 12.  The couple was married, September 2019 at a Festival themed wedding in Tennessee, reminiscent of their initial meeting at Stagecoach.

 ABOUT HONEYDROP, INC:
Honeydrop is an active lifestyle brand made with the highest quality ingredients with the goal of supporting your healthy lifestyle while trying to leave the planet a better place than how we found it. Honeydrop’s cold-pressed lemonades are never heated, made with just a drop of raw honey, and contain just 4g of sugar & 16 calories per bottle. Honeydrop has also recently launched a new line of Manuka Honey infused lip balms this fall with plans of more product expansions in coming months. Additionally, we support our most important friends, the honey bee, by providing a portion of proceeds from every product purchased to our friends at Honeylove.org to help SAVE THE BEES.

 

Learn more at www.honeydrop.com or email hello@honeydrop.com

Follow Us: http://www.facebook.com/Honeydropbev

Like Us: @Honeydrop

Watch Us: @honeydrop_inc 


3 Reasons to Invest in Honeydrop.... with 3 Weeks Left!

28 days ago

1. Amazing new product lines set to launch which infuse the incredible benefits of honey into your active lifestyle.

2. Incredible team with decades of experience across food & beverage, consumer goods and entertainment production.

3. WE ARE DONATING A PORTION OF ALL PROCEEDS TO HONEYLOVE.ORG TO HELP SAVE THE BEES!!!

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

HONEYDROP TO SPONSOR THE MAMMOTH FILM FESTIVAL

about 1 month ago

Honeydrop is thrilled to be returning as Official Sponsors of the Mammoth Film Festival 

Feb 3rd-6th 

Mammoth Lakes, Ca

BeeCome An Investor Today - Explore Investor Perks & Join our Community!

about 1 month ago

BeeCome An Investor Today - Explore Investor Perks & Join our Community!

26 Days Left!!!


30 DAYS LEFT TO INVEST IN HONEYDROP!

about 1 month ago

30 DAYS LEFT TO INVEST IN HONEYDROP!!!
-Online Sales up 566% year to date.
-Just produced our largest production run.
-Manuka Honey Lip Balms launching Fall 2021.

-New Distribution Partners.

-Wellness Shots infused w/ Manuka Honey launching Winter 2022.


Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Honeydrop offering. Here's an excerpt describing the specifics of the change:


Campaign is extending close date by 30 days


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

MANUKA HONEY WELLNESS SHOTS - COMING SOON!

about 2 months ago

Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Q3 ONLINE SALES UPDATE

about 2 months ago

Online sales for Q3 2021 were up 3,640% from Q3 2020.  

Online Sales for the year are up 542% compared to 2020 to date.

INVEST TODAY!


Notice of Funds Disbursement

2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

BIG SALES & DISTRIBUTION UPDATES

3 months ago

Brand Update - September 8, 2021

We have been very busy at Honeydrop the last few months.

ONLINE SALES- Q2 2021 were our best ever! 32% better than Q1, 2021 & 833% better than Q2 2020.  Our Quarter 3 sales to date are up 6% from Q2 and 2,771% from Q3 2020.  This is putting Q3 on pace to be our NEW BEST QUARTER (3rd Consecutive Record Quarter).


DISTRIBUTION - We are thrilled to announce we have picked up a new distribution partner in the New York TriState Area for our wholesale retail business. McMahon Farms is assuming our Whole Foods distribution in the NE region and will begin strategically rolling us out to a wide variety of customers ranging from additional supermarket chains and health food stores, to world-renowned restaurants and gourmet shops.  McMahon Farms services close to 2000 doors across the region.  Additionally, they are providing us with the ability to store extra product at their facility, something our previous partner refused to do for all the years we worked with them.  This will allow us for the first time to carry far greater inventory, allowing us to scale significantly faster while saving us thousands in unneeded shipping costs and weeks of out of stocks from delays on trucking fulfillment and production delays.

Despite the continued delays of Covid on supply and production; With the addition of this new distribution partner, we are aiming to have wholesale revenue better than pre-pandemic numbers by Q1 2022.  


NEW INNOVATIONS - We have also begun presale of our Manuka Honey Lip Balms which will be shipping out this fall.  With Immunity and personal health a priority to everyone in these crazy times, we are also working on a new Manuka Honey Wellness Shot, made with Propolis & Royal Jelly.


INVEST IN HONEYDROP TODAY!
 HELP US STOCK UP ON INVENTORY TO KEEP UP WITH OUR SURGING PRODUCT DEMAND.
 Lemonades & Lip BalmsGinger Apple Wellness Shot Infused w/

Manuka Honey, Propolis & Royal Jelly

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

HONEYDROP IN OK MAGAZINE!

4 months ago

Honeydrop is featured in celeb stylist Micaela Erlanger’s “A List Travel Essentials” in the August 2nd OK Magazine! Check it out & Invest today in these amazing new products.  

Notice of Material Change in Offering

4 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Honeydrop offering. Here's an excerpt describing the specifics of the change:


Honeydrop is extending their campaign by 90 days


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

OVER $300k RAISED, INVEST TODAY!

4 months ago

We have raised over $300k on Startengine! Join our family today by investing and help support us bring our amazing honey based products nationwide.  

FREE SHIPPING ON MANUKA HONEY LIP BALM PRE-ORDERS

5 months ago

Free shipping when you pre order 3 packs of our amazing Manuka Honey Lip Balms at Honeydrop.com.

2021 Online Sales!

5 months ago

Honeydrop’s 2021 online sales have already surpassed 2019 and 2020 total combined annual online sales! Invest in Honeydrop today and help us keep up the pace.

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

HONEYDROP X VHS COLLECTION

5 months ago

Honeydrop has partnered with the band VHS Collection to help launch Free Market Music.  Check out the platform and 

INVEST IN HONEYDROP TODAY!


HONEYDROP X REMEDY PLACE

5 months ago


Q2 2021 - BEST ONLINE SALES EVER

5 months ago

Honeydrop finished Q2 with another record breaking quarter in Online Sales.  Q2 finished 31% better than Q1 2021 and 833% better than Q2 2020.  With two consecutive record breaking quarters in online sales, we have already surpassed our previous highest year for annual online sales setting 2021 as Honeydrop’s record for BEST ONLINE SALES YEAR TO DATE with two quarters to go!




HONEYDROP LAUNCHING ON AMAZON

5 months ago

Our new MANUKA HONEY LIP PROTECTION will be launching on Amazon Summer 2021

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

MANUKA HONEY LIP PROTECTION - AVAILABLE FOR PRESALE NOW!

6 months ago

Our all new Manuka Honey Infused Lip Protection is available for preorder on our website Honeydrop.com now! Go load up and receive free shipping when you buy a 3pack or more.  

MANUKA HONEY infused Lip Protection from Honeydrop

6 months ago

MANUKA HONEY infused Lip Protection.

Launching Summer 2021.
INVEST TODAY.


MANUKA HONEY LIP PROTECTION - COMING SOON FROM HONEYDROP

7 months ago

Here is a first look at our all new incredible line of Manuka Honey Infused Lip Balms.  

Launching Summer 2021!

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

OVER $260,000 RAISED, INVEST TODAY!

7 months ago

OVER $260,000 RAISED, INVEST TODAY!

Notice of Material Change in Offering

7 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Honeydrop offering. Here's an excerpt describing the specifics of the change:


Honeydrop extended its campaign and added updated financials.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

MANUKA HONEY WELLNESS SHOTS - Launching Summer 2021

8 months ago

Introducing Honeydrop’s all new line of cold pressed Wellness Shots infused with the amazing benefits of Manuka Honey.  This summer we will be launching 4 amazing options each packed with a spoonful of Manuka Honey, premium fresh ginger, & their own unique function designed to support a healthy lifestyle in this post covid world.  

“Cleanse” - Cayenne & Charcoal

“Immunity” - Turmeric & Black Pepper

“Restore” - Apple-Ginger w. Propolis & Royal Jelly

“Boost” - Matcha Energy Shot

They will be available for presale May 2021 and will by shipping out to the public by  July/August 2021.


INVEST TODAY!!! 🐝

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

BEST ONLINE SALES QUARTER EVER!

8 months ago

Honeydrop finished Q1 2021 with a 374% increase in online sales from Q4 2020 & 199% increase from Q1 2019; our previous leading quarter in online sales.  This marks Honeydrop’s biggest online sales quarter to date since the brand was founded.  INVEST TODAY!


E-commerce in Q1 2021 up 345%

9 months ago

E-commerce in Q1 2021 up 345% from Q4 2020!

IT’S ALL ABOUT THE SHELF SPACE

9 months ago

THE MAGIC IS IN THE DROP.

9 months ago

Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

FOLLOW HONEYDROP ON TIKTOK

9 months ago

NEW PRODUCTS 💧 SPRING 2021

10 months ago

NEW HONEYDROP PRODUCTS

LAUNCHING SPRING 2021.  🐝🐝🐝

Notice of Funds Disbursement

10 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


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‘Democratizing Investment’: Brands Turn to Equity Crowdfunding Platforms

11 months ago

Throughout the past decade, crowdfunding has proven to be a vital source of startup capital for young entrepreneurs looking to get off the ground. But in a crowded marketplace where companies are constantly competing for venture financing and require millions of dollars to grow their companies, platforms like Kickstarter can’t cut it for established brands.

However, the last year has seen a surge in companies turning to equity crowdfunding websites such as StartEngine, Wefunder, Republic and Seedinvest. Unlike Kickstarter or GoFundMe, these online companies allow anyone to invest in a company in exchange for a small equity stake. Classified by the U.S. Securities and Exchange Commission (SEC) as Reg CF offerings, startups can open financing rounds online with a maximum offering of $1.07 million.

Equity crowdfunding websites service startups in all industries, and as the platforms grow food, beverage and alcohol brands are turning to them to raise money.

A cursory look through the listings on StartEngine show multiple established food and beverage brands with active campaigns, including Yerbae, Grady’s Cold Brew, Honeydrop, The Luving Company and Ola Brew. On Republic, sparkling tree water brand Asarasi sold out its $472,050 raise with over 1,000 investors and brands such as WellWell, Genius Juice and Little West still have open rounds. Meanwhile, Wefunder is home to campaigns by HunniCo, Live Free Foods, Hopsters and Red Bay Coffee Company.

Equity-based crowdfunding platforms have existed for about the same amount of time as donation-based versions — Wefunder launched in 2011, SeedInvest in 2012, StartEngine in 2014 and Republic was founded in 2016. But 2020 saw a significant spike in their usage; according to StartEngine CMO Johanna Cronin, total funding on the platform soared 236% this year to $147 million. First time investors joining the platform grew 256% year-over-year.

“With COVID-19 limiting many industries and shutting down others entirely, we’ve seen an increase in the number of applications from small businesses who need access to capital,” Cronin told BevNET. “And on the other side of the equation, investor demand has risen to meet that need.”

To date, StartEngine has been the top platform for beverage brands, which accounted for roughly $1.8 million in investments in November and $1 million in December, according to data firm Kingscrowd. Through 2020, Wefunder has remained a steady second, followed by Republic and Seedinvest. In November, the average beverage company campaign raised roughly $70,000 and in December the average per campaign was about $30,000.

Equity crowdfunding is also set to receive another boost this year: On March 15, regulatory rules dictated by the SEC will raise the cap on Reg CF offering limits from $1.07 million to $5 million. The rules change will remove investment limits for accredited investors and allow companies to utilize special purpose vehicles to facilitate investments.

According to Cronin, StartEngine also plans to launch a mobile app this year, making the platform more accessible for both startups and investors.

For many beverage companies utilizing equity crowdfunding, the primary goal of their campaigns have been to serve as bridge rounds, particularly as the pandemic has created uncertainty in the marketplace.

Grady Laird, president and co-founder of Grady’s Cold Brew, said his company began its StartEngine campaign in December 2019 with a goal of raising the maximum $1.07 million. Calling the traditional method of raising funds from private investors “frustrating,” Laird said crowdfunding was an appealing way of raising money that could carry the brand until it was expected to reach profitability this year.

Grady’s initially promoted its campaign by tapping into its email list and reaching out to existing customers — a common technique for brands launching equity crowdfunding campaigns. However, Laird said the company took it a step further, putting cards promoting the round in every online order shipment and adding neck tags to its bottled products in retail.

With over $900,000 raised to date from more than 1,000 investors, Laird said Grady’s could close the round at any time but will keep it open until it meets the maximum offering. He said the rolling capital has been helpful this past year, particularly as the company experiences seasonal lulls during the winter months which the campaign helped to make up. Much of the financing to date has gone towards expanding production capacity, hiring new employees and increasing online marketing.

“It was pretty dependable capital that we could kind of count on and make decisions from and it was coming in at a steady enough pace that we never felt the need to really accelerate it or spend a bunch of money on kind of online promotion advertising to try to drive it up quicker,” Laird said.

Andrew Lorig, president and CEO of lemonade maker Honeydrop, said his company had been considering equity crowdfunding for several years, but made the leap in late 2020 after moving past business hurdles created by the pandemic. Though it has been online for over a month, Honeydrop only began promoting the campaign this week and has raised just shy of $100,000 from over 100 investors. Lorig said the funding will help support the brand’s growth as it explores expanding the platform beyond beverages and into other categories such as beauty products.

Like Grady’s, Honeydrop has used crowdfunding as a means of securing consistent, rolling capital that avoids the pitfalls of private fundraising.

“$1 million isn’t a lot in terms of what our competitors are working with, but it’s still consistent capital that we can be raising on an annual basis instead of going to find the capital when we need it on an immediate basis,” Lorig said. “So it allows us to keep up with surging consumer demand, responsibly grow and scale our business. And it may not be as fast as we want, but like I said we’re doing it responsibly.”

Though the amount the company can raise is limited, Lorig said that turning consumers into investors creates a stronger affinity for the brand and increases word of mouth as consumers have an actual stake in the company’s success.

Lorig said the platform handles all individual investors as one item on the line sheet, making the process easier than seeking out friends and family. While Honeydrop is open to seeking out private investment in the future, he for the moment prefers the independence achieved through crowdfunding.

“We’re not closed off to independent institutional VC money, but this is an avenue that now gives us leverage in the game,” Lorig said. “We get to, based on comparable brands, set a value that we deem is appropriate. It’s no longer the VC saying ‘this is what I’m prepared to give you and I want X number of board seats.’ We set those terms.”

While the appeal of having total control over a funding round may be appealing for many brands, there are also benefits to doing it the old fashioned way. Brandon Ng, an investment banker with Houlihan Lokey, told BevNET that he was glad that crowdfunding has created more access to money and believed it was a good resource for bridge rounds and smaller raises, but said it may not be ideal for large dollar rounds.

“Having options is a good thing,” Ng said. “In certain situations, it has been a lifesaver for a lot of brands in a difficult time, like COVID. But if you’re a brand that’s been doing really well, there’s a lot of capital out there, even today. You might as well go with capital from someone who can add value to you as a partner.”

For some companies, crowdfunding plays into a larger investment strategy. Sagan Schultz, co-founder and CEO of beverage brand WellWell, said his company plans to use its campaign on Republic, with a max offering of $1.07 million, to help fill out a private round it is currently raising.

Nick McCoy, co-founder and managing director of Whipstitch Capital, said equity crowdfunding is a valuable tool for early stage brands, particularly at the current moment when COVID has led to a shortage of family office, angel, and friends and family investments. Startups such as WellWell using the platforms to supplement private raises, or small established brands such as Grady’s creating rolling cash flow, are likely utilizing it the right way, he said.

However, McCoy warned that the crowdfunding platforms themselve may want to introduce more oversight, and suggested entrepreneurs be conservative in assessing their own valuations.

“What’s going to be really important for the long term is these platforms need to get companies disciplined enough to actually make the services money,” McCoy said. “One of the issues on past platforms like these was that companies had too much freedom to name their ask without it being negotiable.”

Some companies have sought to use these platforms for larger raises — candy brand Sugarfina launched a StartEngine campaign last year seeking to raise $25 million (the campaign is a Reg A+ offering, allowing it to surpass the cap for Reg CF offerings). In the case of large raises, Ng is more skeptical of the strategy, suggesting that although institutional investors may ask for higher stakes, they also bring with them industry connections and relationships that can open the doors to long term growth. As well, due to the ‘fail fast’ nature of investing, Ng suggested that the experience of past partnerships makes them savvier advisors as they can help brands avoid common pitfalls. “Every dollar of capital raised is not created equal,” Ng said. “It just isn’t.”

In October, 18.21 Drinks co-founder and CEO Missy Koefod told BevNET that she liked the equity crowdfunding format because it “democratizes the investment process” and allows “anyone from my next-door neighbor to my mom to your grandma can invest in startup companies.” Her company had that month launched a campaign on Republic, which closed in December having raised over $273,000 from more than 600 individuals.

Todd Gibson, co-founder and CEO of functional sparkling water brand Yerbae, gave a similar reason for why he liked the platform, noting that the company has frequent direct contact with its more than 500 investors. Yerbae launched its StartEngine campaign in September and to date has raised more than $658,000 and plans to remain open for at least two more months.

Along with the regular updates and quarterly reports that institutional investors receive, Yerbae’s small stakeholders from crowdfunding also get perks such as discounts on product and limited hats and t-shirts. In turn, Gibson said his investors have helped open up new doors for Yerbae, including a connection with food service distributor Aramark.

“The majority of the people that are investing, these are business professionals, these are people that have connections in some way, shape or form,” Gibson said. “The average age of our investors on the platform is 46, so they have some life experience and they have some connections that could be very valuable.”

Still, the crowdfunding experience isn’t the same for everyone. While the campaign at Grady’s runs in the background of day-to-day operations, Gibson said he often spends at least an hour each day answering questions from current and prospective investors. As well, the company had to invest a share of its marketing budget into promoting the campaign.

While each equity campaign has a minimum check requirement, ranging from $100 to over $300 per person, there are issues that can arise from building a large base of small stakeholders. According to Schultz, of WellWell, one person nearly invested $50,000 in his brand’s campaign on Republic before later backing out. However, Schultz said that because of how crowdfunding investors are categorized, it would have been more beneficial for that person to invest as an angel rather than through the online platform, as the investor may have been able to negotiate terms.

Schultz also noted that the sense of stake instilled in small check investors can also have unexpected outcomes. This month, he said several of the brand’s Republic investors updated their LinkedIn profiles as investors in the company.

“I had new WellWell employees popping up on LinkedIn this last week and I was like, ‘oh, that’s funny, I didn’t hire anyone,’” Schultz said. “They invested in our Republic round, $100 investments, then went on their LinkedIn profile and put ‘Investor in WellWell’ as well as 40 other brands that they’ve invested in.”

While inviting unknown investors into the company’s culture comes with a degree of uncertainty, Schultz said the control over timing and the ease of use made equity crowdfunding a worthwhile experience for his company.

“The whole thing of trying to democratize investing, I think, can be very appealing to small emerging brands that are literally maybe even just trying to get a product to market,” Schultz said. “So I think it’s a really cool thing and I think it’s gonna gain a lot more traction in the future. I could definitely see this becoming a lot bigger. And I hope it does, honestly.”

https://www.bevnet.com/news/2021/democratizing-investment-brands-turn-to-equity-crowdfunding-platforms


Honeydrop, Inc. Brings in Key Player from the Entertainment Industry with Plans to Expand Strategy Beyond Beverages

11 months ago

Malibu, Calif. – Honeydrop, the original cold pressed lemonade offering consumers the health benefits of raw honey, is now moving into the lifestyle space with an expansion of the team, as well as a strategy with an entertainment industry focus. In addition to the expansion of their current beverage lines in 2021 to multiple categories (including supplements, beauty, and merch), Honeydrop has plans to infuse new product into all verticals of the entertainment industry with the help of their new board member and Creative Director of Media Production, Lane Cheek.

The company’s board and Founder, David Luks, has also recently appointed former Honeydrop CMO, Andy Lorig, as President and CEO of the company. When it comes to marketing, Lorig has always had a different approach, “Dynamic projects and campaigns are at the core of the brand. We want to create change and have fun doing it along the way. Life is a celebration – this message is infused in all of our projects and we want people to be able to feel that energy.”

As Creative Director of Media Production, Lane Cheek’s main focus will be on bringing her entertainment, content development, and marketing background to the board. With a recent move of headquarters from the East Coast to Malibu, this is the first phase of the company’s brand development and growth into the new year.


Lorig and Cheek first met organically through their interest in content creation as well as their involvement with the charities that Honeydrop supports. Right away Cheek noticed that Honeydrop is a brand that takes the extra step, “Our entire world is shifting in terms of marketing, especially with the next generation. With Honeydrop expanding into wardrobe and beauty, the options are endless. The product speaks for itself on top of it all and we’re now thinking at a larger scale. There’s also an aspect around the brand that is focused on content creation, and we have so many talented friends of the brand that to be able to collaborate with them is the natural next step,” says Cheek.

In addition to the roll out of beauty and wellness products set to launch this spring, Honeydrop will continue to support their charitable initiative Save the Bees and Life Camp, a community-led gun violence intervention and prevention organization based in Queens, NY.

About Lane Cheek

Lane is a film and TV producer and writer. She began her career as one of the youngest members of IATSE working in Set Design, Art Coordinating, and Assistant Prop Master for shows like “Modern Family”, “The Vampire Diaries” and “The Bachelor”.  She recently produced the show, “License to Kill”, and the environmental documentary, “Our Planet 360”. She recently finished principle photography on a drama feature that shot in LA during the pandemic, is currently in pre-production on a comedy heist feature set to shoot in California this coming spring and co-wrote a rom-com feature that she is producing with Resonate Entertainment. She serves as a judge at the Mammoth Film Festival and resides in Los Angeles.

https://www.bevnet.com/news/2021/honeydrop-inc-plans-to-expand-strategy-beyond-beverages/

Honeydrop, Inc. Brings in Key Player from the Entertainment Industry with Plans to Expand Strategy Beyond Beverages

11 months ago

Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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